FREEdom in FREElancing…

I immensely enjoyed my almost 10 years of being an English and Creative Writing teacher, but there was something in me that tells me there is something more. So in 2012 up until today, I had been a happy go lucky Freelancer. I wore many hats from being an encoder, a wedding host, a home-based teacher and did several start up businesses. Looking back, there is no other way I wanted it to happen. I definitely wasn’t born for the 8-5.

Did you know that according to Upwork, a leading global online jobs platform, the Philippines is the third highest – earning country in the world when it comes to freelancing? In fact, more than 1.4 million Filipinos are registered in the platform alone!

If you are just like me or thinking of entering that 1.4M statistics, then what I’m gonna tell you is something you’d want to know. This is what Freelancing is…

  • F – lexibility and Autonomy

We live in the Digital Age, so it should come as no surprise the technologies that can allow us to work anytime and anywhere, and provide services to clients from anywhere in the globe! Say goodbye to long commutes and hello to telecommuting! Also, the nature of Freelancing can give you the flexibility and autonomy to work at your own pace and choose the clients and projects you want to work on.

  • R – ewarding Career

Who says that Freelancing can’t be a career or profession? For many who have gone this route, it has paved way for them to pursue their dream jobs without the constraints of a fixed job description or the frustration of being stuck in a mundane ‘9-5’ office job. As a self-employed professional, you are fully empowered to pursue projects that would nurture your skills and passions.

  • E – ndless possibilities

As a freelancer, there is no limit to the opportunities and possibilities you can pursue, now that you have full control of your career, profession and time. Whereas before, the most part of your day and energy would be spent in long energy-draining meetings and long commutes, Freelancing lets you color and fill each day with activities that you consider truly aligned in attaining your life goals.

  • E – nables you to design your own lifestyle

Are you a night owl who is most productive in the evenings? Dreamed of having your own 4-Hour Work Week? Or what about getting down to finally working on that business plan for your dream start-up? With Freelancing, you can get creative on how you design your typical week, that would specially cater to your unique personality, interests and quirks.

  • D – o things your way

Always had a need to be in full control of your work, surroundings and growth? Then Freelancing will definitely give you that! Being your own boss is one of the great perks of being a Freelancer, and that means getting things AND results done just the way you envisioned it.

  • O – wn your time

Ever wondered how it would be like to respond to emails in your swimwear, with your toes brushing the sand as it points towards a breathtaking view of the beach? Well, in the Freelancing Handbook, you are free to take a vacation in the middle of the week, just as long as you get the job done and your clients happy. Becoming a Freelancer means taking full control of your time and schedule.

  • M – ake room for the people and things that truly matter

And here’s the most important part. Freelancing enables you to spend more time with your family, and other things that truly make life meaningful. With Freelancing, it has paved way for the rise of thousands of hands-on mommies, who find fulfillment in being able to nurture both their families and careers. Whilst for many others, they found it in more time spent in pursuing volunteer work, or in endeavors which define their passions and values.

Well, if you’re itching to learn more about the boundless opportunities of being a Freelancer, then you’re in luck. This year, Manila Workshops, with the support of the Department of Information Communications and Technology (DICT), will be holding the 2nd Freelancer Fair on Sept. 2, 2017, to be held at the Bayanihan Center, Pioneer, Pasig City.  It is the country’s first and largest event for Freelancers, which would gather together freelancers, business owners and brands for a whole day of talks tackling the Freelancing Landscape and the different opportunities in store for both existing and aspiring freelancers.  The theme for this year’s full day event is Cultivating Relationships, as inspired by the mission to cultivate, nurture and help more people discover how Freelancing can help them achieve their professional and personal goals.

For more information about this year’s  The Freelancer Fair, visit their Event Page. Get your ticket and see you at the Fair!

To learn more about Manila Workshops, the organization behind this event, connect with them on Facebook and Twitter. You can also view their upcoming workshops by visiting their official website.

Here’s the thing …

As a bonus for being an avid reader of The Fulfilled Women, Manila Workshops is giving you a Php200 off on its ticket! How’s that for a deal?? Coupon Code: TFF17blog_Viv200off.

Don’t miss this out!

About The Freelancer Fair:
The Freelancer Fair is an annual event started last by Manila Workshops, headed by the team’s CEO – Ginger Arboleda, a former employee, freelancer and now a serial entrepreneur / technopreneur, and mom blogger. The Freelancer Fair was built especially for aspiring and existing freelancers, companies, brands and organizations who want to support the Philippines’ freelancing industry.

SEO 101 for FREELANCERS

SEO has been a dreadful word for me since I have gone online. I don’t know much about it till  now. So when I met Roms at Boss Bellas a couple of weeks ago, I knew I had to interview her and ask about SEO 101!

Tell us about what you do?

Hello! I’m Romela Iane de Leon-Ortega, and you can call me Roms 🙂

I help brands (both local and international) optimize their websites for search. My goal is to enable businesses harness the power of user traffic from search engines to drive their bottom line.

I do SEO consultations, as well as implementations through the help of my team of experienced SEO professionals.

What is SEO in a nutshell?

SEO is a set of processes that you apply on a website to help it rank better for relevant search terms (keywords, i.e. “online school supplies shopping philippines”) typed in by people in search engines. The goal is to drive traffic to your site from search users who are ready-to-buy or to-decide.

SEO is a marketing discipline under online or digital marketing. Unlike with social media marketing, SEO is focused on search queries or keywords that signal the intent of people to make a decision and opt-in to your offer. I would say that SEO fits a wide spectrum of people. It suits creatives, marketers, coders/developers. Part of the SEO process involves technical applications, content marketing, and relationship-building.

Why do entrepreneurs or bloggers like me need to know the basics of SEO?

Entrepreneurs can make use of SEO in meeting their business goals. People using search engines are deliberately looking for something to buy or research about (i.e restaurant reviews). As I’ve mentioned earlier, SEO is a discipline that focuses on user-intent. And that is reflected in their use of keywords or search queries. While having a social media presence is equally important to drive awareness, the social channel uses audience targeting, which in my opinion quite misses out in the spur-of-the-moment intent or need of a user when looking for something. That’s the opportunity for brands. By implementing SEO, you have greater chance to reach to a market that’s ready to buy or opt-in for you. Also, SEO yields long-term results. It is not a growth hack technique where one day you win, the next day you lose or you’re not sure if you’ll get the same results. With SEO, you can power in long-term traffic to your website once you do it right, and continue with marketing your brand or content

For bloggers on the other hand, of course it’s important that you are found on Google when people look for an authority figure in your niche. If you are a life coach for WAHMs, for example, then it’s a must that you rank for keywords that relate to your service. Like I said, SEO is not a one-time win. It usually needs six months of time/work investment, so you can continually drive traffic to your site from search engines in the long-term.

Do you do coaching or seminars regarding SEO?

Yes! I specialize in one-on-one SEO coaching, workshops, e-book courses, and video courses (to be launched very soon!) targeted for SEO beginners and freelancers. I teach the basic course because I believe there’s a need for aspiring SEOs to start on the right track. There’s a lot of misconception about SEO. Some people are mislead to believe in black hat or unethical SEO techniques. These sort of things I believe are very short-term. They can hurt your brand, and does not always add value to the search user.

What’s your advocacy for your SEO business?

Apart from helping our local brands, I’m opening up a new market to meet my advocacy goals. I want to encourage WAHMs (work at home moms) to learn SEO and try their hand in this highly dynamic, and creative marketing technique. I really think moms make the best marketers because they handle the economic and lifestyle choices of our families, right? They are mostly the ones you find in supermarkets, schools, churches, etc. So I think moms are a natural fit for SEO. Plus, I am happy to say that SEO is not usually tied to an hourly pay. You can charge better rates because SEO work is normally project-based. So there goes your time and location freedom!

Tell us about your upcoming SEO workshop for beginners.

I partner with Manila Workshops in all my SEO workshops and seminars. This coming June 24th, we will be having our 2nd run of SEO for beginners. It’s a whole day event so you can expect that we pack it with helpful information + activities to get you started in your SEO 101 career. For more details, please visit: http://manilaworkshops.com/events/seo-for-freelancers-second-run

 

Romela is a 10-year SEO Veteran and WAHM. She has handled various optimization projects, spanning several industries both local and global. Her usual freelance projects involve small to medium range businesses.

Aside from her own search marketing consultancy business at romeladeleon.com , she’s also working side by side with her husband in running their creative design agency: getsomecola.com

How to Turn Your Passion to Profit

Even as a kid, I had always wanted to be an entrepreneur. I knew an 8 to 5 work is not going to keep me sane. So after working for a few years in different schools (I used to work as an English teacher), I did freelance work as an English teacher and later on as a wedding host. It worked very well for me because I didn’t want to have to wake up early in the morning fighting traffic and having time ins and time outs, asking for a leave or having forced overtimes. Not the life I want!

Even when I was still working, I already had many different rakets and have started different businesses (mostly retail/buy and sell, which I still do now). I am fortunately brought up in a home where business or freelancing was something my parents were open to doing.

Fast forward to where I am now, I am running an online shop called Kezi Baby. It’s a fashion brand for kids where we provide baby headbands, shoes and apparel to little girls. I also have a coaching business. You can find me at The Fulfilled Women where I help women find and pursue God’s calling in their lives.

I wholeheartedly believe that we should not just work for the money but the other way around. We are supposed to turn our passion into profit (in most cases). We are supposed to wake up happy and excited to work in the morning and in that way, it won’t seem like we are actually working!

But here’s the thing….. Where do we start???

It took me a long journey praying and searching, what is my real passion and how can I turn my passion into profit. Well fortunately, there will be a seminar happening next week to help you sort this out. Manila Workshops will be conducting a workshop called Let’s Get Down to Business where you will find out how exactly you can make your passion be income generating and turn your idea into a real business!

Here’s more…

First 30 registrants will earn one(1) raffle entry for a chance to win the FREE STARTUP PACKAGE (logo, business card template & Facebook page cover photo) for that business you’ve been wanting to start.

There is still an early bird rate for the Alabang Venue. So make sure you sign up before it goes back up to the regular rate!

Find out more info here: http://manilaworkshops.com/events/letsgetdowntobusiness

See you there!